Göteborg, 2024.

Erik and Anna Lunde were not clinicians. They were customers of Swedish aesthetic clinics — women and men sitting in waiting rooms paying per session for modalities they could not sustain weekly, let alone daily.

The advice was always the same.

Every clinician in every chair said the same thing: for results you can keep, daily matters more than powerful. A single 90-minute RF session delivers impressive numbers on the day. The ritual that happens every morning delivers the structural layer over months.

The problem was that home devices tended to do one thing each. A red-light mask. A microcurrent wand. An RF paddle. To assemble a serious daily ritual, you needed a drawer of instruments and the willpower to use all of them.

The brief.

We commissioned the No. 01 to solve that single problem: to put the three modalities that actually reach the structural layer — red light at 630nm, microcurrent at 200-400μA, and RF at 1-2 MHz — into one instrument, alongside EMS for the facial muscles, blue LED for surface clarity, and ionic transmission so that your serum does what it's designed to do.

Six modalities. Five minutes. One body.

Engineered in Sweden.

The No. 01 was engineered in Göteborg to Swedish clinical tolerances — brushed aluminium body, medical-grade stainless contacts, USB-C. It ships with a two-year hardware guarantee because we believe you'll be using it in two years.

The brand is named for the Swedish word for "blocks" — the idea that skin integrity is built in small daily increments, not big infrequent interventions.

And you.

Most of the women and men who buy the No. 01 have tried the topical route, the clinic route, or both. They have a bathroom drawer that proves it. If that sounds familiar, we built this for you.

— Erik & Anna Lunde

See the No. 01 →